emilalm.app

im-ok — Terms of Service

Last updated: 1 October 2026

These Terms are written in English. You can write to us in English or Swedish.

What changed. This version replaces the terms of August 25, 2026. Existing users get a personal text message about it from Emil Alm. It applies to new accounts from the date above. For an account created before that date, it applies 30 days after that text message was sent to the account's phone number. The main changes:

1. Agreement

These Terms of Service ("Terms") form a binding agreement between you and Emil Alm, an individual based in Sweden ("we", "us", "our"). They govern your use of the im-ok mobile application (the "App") and of the service behind it. The App is called "i’m ok: check in. stay safe." on the App Store (in Swedish, "i’m ok: checka in, sköt om dig") and "i’m ok" on your home screen. By creating an account or using the App, you agree to these Terms. If you do not agree, do not use the App.

These Terms apply to every version of the App. They describe im-ok 2.0 and later. Section 8 explains what has changed for people who bought premium or bubble packs in im-ok 1.x, and section 15 says what happened to im-ok 1.x. Our privacy policy explains how we handle personal data.

2. The service

im-ok is a friend-based daily check-in app. You choose a six-hour check-in window in your local time: morning (06:00–12:00), afternoon (12:00–18:00), evening (18:00–00:00) or night (00:00–06:00). When your window opens, the App reminds you if you allow notifications, and you check in by tapping the heart. If you do not check in before your window ends, the friends you have added are alerted so they can reach out. If you allow location access, the friends who are alerted can also see your last known location until you check in again or pause (section 7).

You can pause check-ins for 3, 7, 10 or 14 days, for example while you travel. You can start a pause after you have checked in or missed a check-in, but not while your window is open and you have not checked in yet. Your friends are told when you pause, and no missed-check-in alerts are sent while you are paused. Using the App earns "bubbles", the App's points (section 9). The App is free and is paid for by ads (section 10).

The App is a convenience tool between friends. It is NOT an emergency, medical, monitoring, or safety service, and it is not monitored by us or by anyone on your behalf.

3. Who can use im-ok

im-ok is built for people who can make informed decisions about staying connected and sharing their location with the friends they choose. You must be at least 16 years old to use the App. If you are under 18, check with a parent or guardian before using the App.

We do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe that a child under 16 has signed up, contact us at support@im-ok.com and we will delete the account. We may suspend or terminate accounts where we have reason to believe the user does not meet these requirements.

4. Accounts

Right of withdrawal. If you are a consumer in the EU, the EEA or the UK, you can withdraw from this agreement within 14 days of creating your account, without giving a reason. Delete your account in the App, or tell us at support@im-ok.com and we will delete it for you. The App is free, so there is nothing to pay back. Refunds for purchases made in im-ok 1.x are through Apple (section 8).

5. Acceptable use and fair-use limits

You agree NOT to:

Our server applies automated limits to protect the service against abuse and to keep SMS costs sustainable. Currently:

Reaching a limit can temporarily or permanently block sign-in from that number, device, or network. We may change these limits when that is needed to protect the service. If you think you have been blocked by mistake, for example because you recently got your number from your carrier, contact support@im-ok.com. We will look at it ourselves and lift the block if it is a mistake.

6. Not an emergency service

THE APP IS NOT A SUBSTITUTE FOR EMERGENCY SERVICES AND NEVER CALLS, TEXTS, OR ALERTS THEM. We do not guarantee that check-in reminders, missed-check-in alerts, push notifications, SMS login codes, or location updates will be delivered accurately, on time, or at all. Delivery depends on factors outside our control, such as:

In particular:

If you or someone else is in danger, call the emergency number where you are: 112 in Sweden, 911 in the United States. 112 also works in every other EU country. Do not wait for a missed check-in or for your friends to be alerted.

7. Friends, location, and shared data

Friendships are mutual and one-to-one: both people must agree. That happens when one person accepts the other's request, or when both send one. You can add friends from your contacts or by phone number (section 4 says which numbers can be used). You can also invite people who are not on im-ok yet, with a message that you send yourself from your own phone.

What your friends can see:

Our server also gives a friend's app a summary of your activity if it asks: your bubble totals, how many of your check-ins came after a miss, your current and longest streak, and your typical check-in time. im-ok 2.0 does not ask for this summary or show it.

People you have a pending friend request with can see your display name, animal and phone number. Anyone signed in to im-ok who has your phone number, for example in their contacts, can find out that you use im-ok and see your display name.

Location. If you allow location access, the App keeps one last known location for your account: a single point and the time it was recorded. Each new location replaces the previous one, so no location history is kept. The App records your location:

Your friends' apps receive your location only while they have an open alert about your missed check-in. When you miss a check-in, our server alerts your friends at its next hourly check (section 6). From the moment a friend is alerted until you check in again or pause your check-ins, that friend's app receives and shows:

A friend's app can show that you missed a check-in before our server has alerted them, or when our server does not alert them (section 6). It then shows "no location shared this time" instead of your location. Once a friend has seen or opened your location, we cannot control what they do with it.

You can remove a friend at any time (friends tab → edit). The friendship ends for both of you, and your status and location are no longer shared between you.

You can turn off location, notification, or contacts access at any time in iOS Settings. Doing so will limit or disable parts of the App. Setting location to "Never" stops new recordings but does not delete the location already stored. It stays until you delete your account or ask us at support@im-ok.com to delete it, and a friend still receives it only while they have an open alert about your missed check-in. If no location has ever been recorded for you, or it has been deleted, an alerted friend sees "no location shared this time".

You are responsible for choosing whom you add as a friend and whom you invite, and for what you share with them.

8. Price, premium, and bubble packs from im-ok 1.x

im-ok 2.0 is free. It has no subscription and nothing to buy in the App. It is paid for by ads (section 10).

Earlier versions of the App (im-ok 1.x) sold two things through Apple's App Store: an auto-renewing premium subscription (support mode and no ads), and bubble packs. Both were removed from sale on 1 October 2026, before im-ok 2.0 was released. If you bought premium or bubble packs:

9. Bubbles

Bubbles are the App's points. In im-ok 2.0 you earn them by using the App:

The rules:

10. Advertising

The App is paid for by ads from Google AdMob. In im-ok 2.0 there is one place an ad can appear: right after a check-in that earned a reward (section 9), the App may ask "double your check-in reward?". Usually it asks only when an ad is already loaded, so you don't wait for one. The first time you choose "watch an ad", the App first asks Apple's tracking question and, in the EU, the EEA, the United Kingdom and Switzerland, shows Google's consent form (see below), and then loads the ad. Meanwhile the button reads "loading…". If the ad has not loaded 8 seconds after you have answered, you keep the reward as it is. If you watch the ad to the end, the whole reward is credited once more, including the streak bonus and any jackpot. Each check-in's reward can be doubled only once.

Watching is your choice. "keep it" keeps the reward as it is, also while the ad is loading, and so do tapping the heart, leaving the App, closing Google's consent form without choosing and closing the ad early. If the ad cannot be shown, you keep the reward as it is too. Nothing else in im-ok 2.0 needs an ad. Checking in never does.

Google serves the ads. We use RevenueCat's AdMob integration to measure them. RevenueCat's software starts each time the App launches, in every region, including before you have answered Apple's tracking prompt or Google's consent form. Its requests carry your identifier for vendors (a device identifier Apple gives each app maker, not the advertising identifier), your phone model, iOS and app version, language settings, App Store country and IP address. Once you are signed in, RevenueCat links what it receives to your account ID:

RevenueCat does not choose or personalise the ads. Our privacy policy has the details.

Two separate choices decide whether ads can be personalised:

If you decline either or both, the App still works, you can still watch the ad to double your reward, and no ad you are shown will be personalised on the basis of a choice you declined. Fewer ads may then be available, so the optional ad may be offered less often, or not at all.

11. Text messages and marketing SMS

We send you one-time login codes by SMS, through Twilio; you need them to use the App. Apart from those, the only text messages you get from us are personal messages from Emil Alm about important changes to the App, to these Terms or to our privacy policy (sections 15 and 20).

We do not currently send marketing SMS. The App has a "marketing sms" switch (profile → privacy). It is off unless you turn it on (or ticked its box when you signed in to im-ok 1.x). It only records whether you would like occasional news about im-ok by SMS. If we start sending such messages, we will:

12. Third-party services

The App relies on third-party services, including:

Your use of those services is subject to their own terms. See our privacy policy for how data is handled.

13. Intellectual property

The App, including its software, design, branding, and content (other than user-generated content), is owned by us and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for personal, non-commercial purposes.

14. User content

You retain ownership of the content you provide: your display name. You grant us a worldwide, royalty-free licence to host, store, and process it, and to show it to the people described in section 7, solely to operate the App. The animal you pick is one of the App's own drawings: it is part of the App (section 13), not your content.

We may remove a display name that is unlawful, offensive, or infringing, or that breaks these Terms.

Content rules and moderation. Section 5 says what display names must not be. We look at them only when someone reports them or we come across them ourselves. We use no automated content moderation: the automatic limits in section 5 count attempts and requests, not content. A person decides on every report. If we remove your name, or restrict or suspend your account because of content, we will tell you what we did and why, which rule or law it is based on, and how to ask us to reconsider at support@im-ok.com. You can also take the matter to court. We tell you all this unless the law prevents us.

Reporting illegal content. Email support@im-ok.com with:

We will confirm that we have received your report, tell you what we decide, and tell you how you can challenge that decision.

Point of contact. For users, and for authorities under the EU Digital Services Act: support@im-ok.com, in English or Swedish.

15. Availability, changes to the service, and older versions

We may add, change, suspend, or discontinue features, but only for one of these reasons:

The App may also be unavailable during maintenance or because of failures in third-party services.

If a change worsens your access to or use of the App more than in a minor way, we will tell you reasonably in advance, normally at least 30 days ahead: in the App or on this page, and, if you already have an account, by a personal text message from Emil Alm to the phone number on it. We will say what changes and when. You can then end the agreement free of charge, by deleting your account, within 30 days of the notice or of the change, whichever is later. Where consumer law gives you further rights, those rights apply. If we end the service as a whole, we will tell you in the same way.

im-ok 1.x. im-ok 1.x stopped working before im-ok 2.0 was released, when we removed our previous backend, Lovable Cloud. Before that, in early September 2026, we copied your im-ok 1.x data into im-ok 2.0's backend, so your account carries on in im-ok 2.0 and you sign in with the same phone number. Anything done in im-ok 1.x after the copy was made, including an account created after it, did not carry over. Profile photos from im-ok 1.x did not come along either: they were deleted with Lovable Cloud. On iPhones that cannot run iOS 26, the App Store may still offer im-ok 1.x, but it no longer works.

im-ok 2.0 needs iOS 26 or later, and it is offered only on the App Store in the United States and Sweden (section 4). If you used im-ok 1.x and cannot use im-ok 2.0, for example because your iPhone cannot run iOS 26 or your Apple Account is for another country or region, you can end the agreement at any time. Ask us at support@im-ok.com and we will delete the copy of your account, so that your friends are no longer alerted that you missed a check-in, and your phone stops getting notifications from our server.

16. Disclaimer of warranties

If you are a consumer in the EU, the EEA, Switzerland or the UK: under consumer law we are responsible for making sure the App matches these Terms and what you can reasonably expect, including the updates needed to keep it secure, for as long as we provide it. If it does not, you can ask us to fix it, and if we do not, you can end the agreement. Nothing in sections 16 and 17 limits these rights.

EXCEPT AS REQUIRED BY APPLICABLE LAW, THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT REMINDERS, ALERTS, NOTIFICATIONS, SMS, OR LOCATIONS WILL BE ACCURATE, TIMELY, OR DELIVERED.

17. Limitation of liability

NOTHING IN THESE TERMS EXCLUDES OR LIMITS OUR LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE, FOR DAMAGE CAUSED INTENTIONALLY OR THROUGH GROSS NEGLIGENCE, FOR FRAUD, OR UNDER PRODUCT LIABILITY LAW. NOR DOES IT EXCLUDE OR LIMIT ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW, INCLUDING YOUR MANDATORY RIGHTS AS A CONSUMER UNDER SWEDISH AND EU LAW.

SUBJECT TO THAT, AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR:

18. Indemnification

To the extent permitted by applicable law, you are responsible for loss that you cause us by misusing the App or breaking these Terms. That includes claims that others bring against us because of it. If you are a consumer, this applies only as far as consumer law allows.

19. Termination

We may suspend or terminate your access to the App:

If we do, we will tell you why and how to ask us to reconsider, unless the law prevents us or telling you would help someone abuse the service. Decisions about content follow section 14. The automatic limits in section 5 can also block sign-in, and you can ask us to review a block at support@im-ok.com.

You may stop using the App and delete your account at any time. Sections that by their nature should survive termination (including intellectual property, disclaimers, liability, and governing law) continue to apply.

20. Changes to the Terms

We may change these Terms only for one of these reasons:

We will tell you about any change that is not solely to your benefit at least 30 days before it takes effect, unless a change in the law requires it sooner. We will do so in the App or on this page, with a summary of what changes, and, if you already have an account, by a personal text message from Emil Alm to the phone number on it. The latest version is always at https://emilalm.app/im-ok/terms, with its date at the top.

If you do not agree, you can stop using the App and delete your account before the change takes effect. If you continue to use the App after it takes effect, the updated Terms apply.

21. Governing law and complaints

These Terms are governed by the laws of Sweden, without regard to its conflict of laws rules. If you are a consumer, this choice of law does not deprive you of the protection of the mandatory rules of the country or state where you live.

If you have a complaint, please contact us first at support@im-ok.com. If we cannot resolve it:

22. Apple-specific terms

These Terms are between you and us, not Apple. If you got the App from the App Store, Apple's Licensed Application End User License Agreement also applies to your licence to the App. You may use the App on any Apple-branded device that you own or control, as permitted by the App Store's usage rules.

23. Contact

im-ok is provided by Emil Alm, Ripavägen 9, 274 36 Skurup, Sweden. Email: support@im-ok.com.

Questions, complaints and claims about the App or these Terms go to these addresses.